Archive for the ‘Marketing’ Category

Coca-cola’s Big Mistake: New Coke 20 Years Later.

Saturday, November 19th, 2011

On the night of April 22, 1985, somewhere near Purchase, NY, Roger Enrico, president of Pepsi-Cola USA, was smiling. And who could blame him? He was about to declare victory in the longest running war in cola history – a knock-down, dragout affair between two companies the likes of which the world had never seen before. Little did Enrico know that what was starting out as a victory over big red rival Coca-Cola was about to snowball into a summer-long soap opera epic. He probably had butterflies in his stomach much the same as Coca-Cola CEO Roberto Goizueta and president Don Keough but for very different reasons. When morning dawned on April 23rd, it was an average Tuesday in every way possible. But the world was about to learn that the fate of their favorite cola, with the most well-known trademark on Earth, was destined for EasyAzon the most drastic change in its nearly 100 year history. And no one was ready. For several years prior, Pepsi-Cola had been slowly closing the marketshare gap between the two cola giants and as the Pepsi Taste Challenge had indicated, people seemingly wanted a slightly sweeter cola with less bite than Coke had. No matter how much The Coca-Cola Co. spent on advertising, no matter what they did… the gap with their biggest rival was closing fast – something drastic had to be done. According to a New York Times report, Coca-Cola came upon the new formula while developing Diet Coke, which was introduced in 1982. With Coca-Cola executives mindful of their slipping market share, they began their own taste tests using Coca-Cola and several new variations. In testing a number of taste formulas, the company found one that stood out.

Top 5 Referring Sites for Driving Blog Traffic

Friday, November 11th, 2011

Having a relatively new blog can be challenging when you run out of content, or if you are quite sure you have great content but no one seems to be reading it. Although excellent articles and writing style is vital to a blog’s success, it is only half the work. The other half is letting everyone know that your blog exists. Any blogger who cares about his/her audience should care about the blog’s site statistics, especially page views and visits. Some bloggers stop at the effort of making good content when, in fact, it is only the first step. The second, third and fourth has something to do with driving traffic.This blog is 5 months old. I didn’t care about page views or stats at first, and I convinced myself that I only need to please one person – me. Big mistake. B webdesign eing a blogger makes you responsible for your content — and an audience. People out there do care about what you put out. Once you get to that realization, driving traffic to your blog becomes a goal or, in my case, an obssession. One question novice bloggers may ask is: What services best drive traffic to my blog? There are dozens of bookmarking services and blog promotion sites in the internet that it’s quite tiresome to do all of them. Based on my own experience and data by Google Analytics, these are the Top 5 Referring Sites that generated most page views to my blog.1. Google.comThe internet’s major search engine can be your blog’s best referrer. Search results in Google.com are best sources for new blog visitors who are looking for articles on a certain topic.